Next Stop for Berkley Trailer is Scheels in Springfield, Illinois

COLUMBIA, S.C. (March 23, 2012) - The Berkley Experience Trailer is headed to the Scheels store in Springfield, Ill., to continue the 2012 tour on March 30th – April 1st. The 60-foot trailer offers consumers fun, great deals and activities. It brings fishing education to all levels and skill sets of anglers.

The trailer has videos and interactive demonstrations along with seminars scheduled throughout the day.

Each stop always has special retail promotions only available while the trailer is at the location. These great offers not only include line and bait, but rods, reels and combos. The special offerings through the trailer can’t be missed.

“We are excited about having the Experience Trailer on the road in 2012 and stopping at many new locations across the country,” said Andrew Marks, Berkley Marketing Director. "Our Experience Trailer team is set to help anglers of all ages and skill levels learn about our broad spectrum of products and how best to use them to catch more fish.”

Other exciting elements include a knot tying contest and demonstration, where anglers can learn new knots and potentially win prizes. Under the tent, big screen videos help anglers experience the adventure with Berkley and display racks are filled with the latest products, giving consumers an opportunity to see what new and exciting products Berkley scientists have been working on throughout the year.

The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.

Upcoming Stop
March 30-April 1
Scheels – Springfield, Illinois
3801 South MacArthur Boulevard
Springfield, IL 62711-6436
(217) 726-6330

Future Stops
April 6-8
D&R Sports Center – Kalamazoo, Michigan

April 13-15
Gander Mountain – Wichita, Kansas