COLUMBIA, S.C. (June 4, 2012) – Berkley® has signed on as the title sponsor for the Recycled Fish 24 Hour Fish-A-Thon. “This conservation stewardship project reflects the goals of the Berkley Conservation Institute so teaming up with Recycled Fish was a good match,” said Roxanne Coleman, Berkley Field Marketing Manager. “We expect to see anglers of all ages registering to fish for 24 hours to show their support of our environment and win prizes while they do it.”

“Recycled Fish is honored to have Berkley’s support for our 24 Hour Fish-A-Thon program this year,” said Teeg Stouffer, Recycled Fish Executive Director. “Anglers will be fishing around the clock and across North America to raise awareness of the problems facing our waters and raising money to help solve those problems. It’s a grassroots activation that’s in its fourth year.”

Fishing teams can register to fish specific bodies of water on September 7th and 8th. Prior to fishing, the team will seek pledge dollars for each hour fished. Those funds are then used to help restore the waterways.

“This is a call to action, a challenge to the millions of anglers and their families, to help protect the lakes, rivers, and oceans where you fish,” said Coleman. “Teams are already signing up and you can too. Just go to”